Baked in, not bolted on
WCAG thinking from the outset, so content meets compliance obligations, and more importantly, is genuinely usable by everyone.
01 / Digital experience & UX
Stephen
Stephen
Chalton
Stephen Chalton is a digital experience specialist based in Sydney, Australia, working across UX, accessibility, SEO and front-end development.
I look after the whole digital experience: content, UX, accessibility, SEO and the front-end that holds it together. Function first, then form: make it work well, then make it look good.
Technical, on-page, off-page
Hands-on SEO across the full stack, including building and delivering strategy alongside agency partners.
Least friction to the goal
Shaping copy so it holds tone of voice while being structured for accessibility, search and scannability.
Semantic HTML, BEM, systems
Component and design-system led: patterns, not page-by-page fixes. Comfortable in dev tools to debug and profile rather than only escalate.
The platform sets the rules
Standards, frameworks and documentation so a site looks and behaves consistently, not however the person building that day decided.
Data over preference
GA4, GTM and reporting frameworks owned end to end, plus A/B/n programmes from hypothesis through to iteration.
Digital Content & Technical Specialist
Apr 2026–PresentDelivery, quality and continuous improvement of AdviserIQ, Entireti’s authenticated portal serving financial advisers across four licensee brands. The remit spans content, technical implementation, UX and platform governance.
4 licensee brands
WCAG remediation
Post-launch audit
- Joined in final delivery phase to support migration and launch of AdviserIQ
- Audited all four brand sites: IA, a11y, performance, content, governance and platform
- Content lifecycle owned end to end: create, update, retire
- WCAG fixes across navigation, components and interactive elements
- Front-end HTML/CSS built within the platform framework
- Governance standards and editorial guidelines documented
Assistant Manager, Digital Marketing
Oct 2022–Oct 2025In my role as Digital Experience Manager, I owned the end-to-end digital experience across five regional websites: content, UX, personalisation and technical delivery, rather than a single discipline.
5 sites managed
+300% conversions
+52% sessions
Top 1–5 of 250+ firms
+155% organic impressions
- Governance, optimisation and performance across five markets
- Website KPIs defined against marketing and business objectives
- A/B and multivariate experimentation programmes
- SEO strategy delivered with agency partners
- Accessibility and best-practice uplift via Crownpeak DQM
- Select UAT group for global CMS platform releases
Marketing Executive
Apr 2018–Oct 2022Brand guardian for two fast-growing interior product brands, running digital across B2B and B2C e-commerce alongside brand, PR and trade marketing.
2 CMS migrations
2 e-commerce sites
- CMS administrator for two e-commerce sites
- Project managed two CMS migrations end to end
- GTM, tracking pixels and UTM frameworks implemented
- SEO: keyword research, backlinks, content planning
- Organic and paid social, plus Google Ads
- Print and digital collateral, exhibitions, CGI showroom concepts
BBus (Hons) Marketing, SETU Carlow
2013–2017First-class honours (1:1) · Mark Attride Marketing Student of the Year
WordPress
Optimizely
Astro
GA4
Google Tag Manager
Search Console
Looker Studio
Semrush
Ahrefs
Crownpeak DQM
Figma
Adobe CC
Affinity
HTML / CSS
BEM
Google Ads
Meta Ads
Dynamics 365